Make more sales this Christmas with your marketing already planned!
For makers who want a great Christmas season and still love what they make by the end of it!
Sound familiar?
In November, you're already making stock and packing orders while trying to post on socials, but it takes too long, so it slips.
You know you should email your list, or perhaps use this time of year as a reason to start, but when you sit down, you have no idea what to say.
Last Christmas, you had too many nights making until midnight, and your January bank balance didn't reflect how hard you'd worked.
Let's get marketing OFF the To-Do list
so you can sell more this Christmas!
The Maker's Christmas Marketing Plan gives you 8 weeks, from 2 November to Christmas Eve, with the posts, emails and small jobs already worked out.
It comes with the Craft Fair Companion, for every fair you do this season and beyond and buy by Sunday 1 November and get a free video training: "How to grow your email list at a craft fair"
Everything you get for only £17
Your Christmas plan: what you're selling, what you can realistically make, your key dates and what you want to protect.
The 8-week plan: one focus a week, a short list of actions, three post ideas and one email
8 email templates: short, fill-in-the-gaps emails, one for each week
The content bank: 50 post ideas, 10 hooks, 10 Reel ideas and 10 Story ideas, for when you've got a photo and no idea what to say
10-minute "off the feed" jobs: marketing that happens away from Instagram, from parcel inserts to local businesses
A "Keep the love" note every week, because Christmas is when a lot of makers fall out of love with their business
INCLUDED
THE MAKER'S CRAFT FAIR COMPANION
A prep timeline from two months before a fair to the day after, a packing checklist, and guidance on filming at fairs. Useful for any fair, not just Christmas
Extra Bonus!
When you buy by midnight 1st Nov
How to Grow your Email List at a Craft Fair
20 MINUTE VIDEO TRAINING
Most people who stop at your stall, pick something up, say "oh, that's lovely"and walk away, and those that buy leave without anyway of reaching them.
Without a mailing list, you never hear from them again, and they were the people who already loved your work.
In this 20-minute training, I'll show you how to turn your stall into the easiest place you'll ever grow your list, even if you've never sent an email before.
Is this worth £17?
How many sales would pay for the plan?
Just 2 sales covers the £17 plan.
And if the plan helps you sell just one extra a week for its 8 weeks, that's £120 you'd otherwise have missed.
One email sent, one post that lands, one person from a fair who comes back to buy. That’s all it takes for the plan to pay for itself, and everything after that is extra.tra.
Hi, I'm Suzanne
I've been making and selling for over 20 years: woven textiles, greeting cards, wedding stationery, children's clothes with my mum, and crochet kits that won a Theo Paphitis Small Business Sunday award.
I've stood behind stalls from village halls to busy yarn shows, packed orders at the kitchen table at midnight, and spent Januarys wondering if it was worth it.
This plan is everything I wish I'd had for those Christmases. These days, I help makers build more reliable income without losing the love of what they do, and this is the simplest place to start.
FAQ
I'm starting late. Is it still worth it?
Yes. Each week stands on its own, so go straight to this week's page.
What format is it?
Two PDFs to print or view on your device: The plan itself and the Craft Fair Companion. Instant download. The bonus training is a video, and the link to view will be shared with you after the 30th of October.
Refunds?
Because it's an instant download, it can't be refunded once downloaded and accessed. If something's wrong, email me, and I'll put it right.
What happens when you buy?
Both PDFs arrive in your inbox straight away. Buyers purchasing before midnight 1 november get the training on Friday 30 October.
Don't let this be another Christmas where you get to January wondering if it was worth the effort
Copyright© Suzanne Booth2026. All rights reserved
LISTEN TO THE
PODCAST
VIEW THE
SERVICES
READ THE
JOURNAL
nice to meet you!
HEY GIRL, I'M YOUR NEW BFF
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nice to meet you!
HEY GIRL, I'M YOUR NEW BFF
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LETS GET STARTED
READY TO BUILD THE LIFE OF YOUR DREAMS?
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SHOWING THE LOVE
SUCCESS STORIES
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THE JOURNAL
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